Deliver personalised experiences to your customers using Pega
We help grow your vision
Our team of experts can work with clients on ideation of business strategy and initiatives.
We design a plan
Our team of experts build the prioritisation of those initiatives and works on a plan.
Deliver results
Our team can support all aspects of personalisation, data, marketing automation and analytics.
Why Pega?
Deliver Personalised Experiences
It is more important than ever to deliver relevant and connected personalised experiences to customers. Pega’s CDH (Customer Decision Hub) helps organisations to deliver consistent, relevant and connected experiences by unifying data, channel and analytics in one place. Organisations can enhance every interaction with customers using always on, AI driven, personalisation engine to drive key business initiatives like loyalty and retention.
Our consultants bring with them a wealth of knowledge and experience to deliver CDH implementation successfully. We engage with executives to provide thought leadership and set out a vision to solve business problems using a data driven approach.
CASE STUDY
Commonwealth Bank of Australia: Exceeding customer expectations with personalized conversations
"We just did our 50 millionth next best conversation in person. That is 50 million times our frontline – either our branch or our contact center staff – had an opportunity to take the next best conversation and deliver that to our --- Angus Sullivan Group Executive, Retail Banking Services, Commonwealth Bank of Australia
What is Pega CDH?
Pega’s CDH (Customer Decision Hub) helps organisations to deliver consistent, relevant and connected experiences by unifying data, channel and analytics in one place. With CDH being centrally placed and connected to channels, organisations can eliminate siloed customer experience. Organisations can enhance every interaction with customers using an always on, AI driven, personalisation engine to drive key business initiatives.
Why Pega CDH?
As the market saturates, margin shrinks and the threat from digitally born industries increases, it becomes pivotal to materialise any interaction with customers. It is more important than ever to deliver relevant and connected personalised experiences to customers. For the last few years there have been three key focus areas in terms of digital investment:
- Increase digital adoption: This helps organisations cater to a larger customer base at a much lower cost. It enables customers to perform simple tasks like paying bills to complex tasks like renewing contracts, changing addresses etc online.
- Enhance servicing: Customer data and context can be used to derive insights and used to better serve customers.
- Increase sales: With more customers on digital platforms, it becomes easy for companies to target customers with the right content to drive digital sales. This includes acquiring new customers as well as increasing revenues from existing customers by surfacing the right content at the right time.
- Reduce churn: This has always been a key priority for organisations as it’s easier to retain an existing customer than acquire a new customer. Using indicators like churn score and customer value, organisations can build strategies to identify churn activity and act proactively to reduce it.
How can we help?
- Nurture and grow the vision: Our decisioning experts work with stakeholders to ideate and perform ROI analysis of the business cases. We help you nurture and grow the vision by identifying potential opportunities and streamlining current setup to deliver best results.
- Engagement: Our consultants engage across the lifecycle of the program to help you deliver truly data driven customer experience:
- Setup of CDH platform and data model to bring out the best capabilities of decisioning helps drive customer experience.
- Manage the complete lifecycle right from ideation of initiatives to elaboration, prioritisation to execution to derive business outcomes.
- Training of in-house resources to manage BAU.
- Integrating CDH platform with digital and non digital channels to deliver omni channel experience across customer journeys.
- Stitch offline and online channels through effective reporting design patterns.
